Boing Coffee Branding
Boing Coffee is a fictional coffee line targeting young adults who need the high caffeine content of the drink. To match the energy provided by the drink, the brand focuses on bright, 80s inspired graphics.
The project was only a branding class project, then I later added the coffee shop concept using the branding I made. The coffee shop was made to be dark hang out space that occasionally holds karaoke nights.
Illustrated coffee shop concept.
Process
Poster drafts.
Coffee shop process images.